Double Zero is a pasta product targeted towards Whole Foods consumers. For this project, we were tasked to create the concept and packaging of a new product that could be shelved at the Whole Foods market. Our project first began with a visit to the local Whole Foods Market. While there, our team studied the packaging styles, color, branding, typography, and information design of the products already in existence there. In synthesizing our results, we decided upon designing a pasta product.
